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v Brief contents Prologue xxi Part I Introducing Strategic Management 1 1 Introducing strategy and strategy making 4 2 Thinking and acting strategically 43 3 Adopting a global perspective 78 4 Reading an uncertain future 113 Part II Strategic Environments and Competitive Advantage 157 5 Identifying opportunity and risk 160 6 Reading the competitive environment 199 7 Analysing resources ... Utilize a strategic management model to learn and apply key concepts through cases. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. chapter 1 Fundamentals of Strategic Management 3 Consider the strategic management process at a fast-food restaurant chain. At any given time, top managers are likely assessing changes in consumer taste preferences and food prep - aration, analyzing the activities of competitors, working to overcome firm weaknesses, con -
book will help them go beyond planning and use their strategic plans to change the way they do business. The principal research for Strategic Management for Senior Leaders: A Handbook for Implementation was done by a Logicon Syscon Corpora-tion team (under subcontract to K.W. Tunnell Co., Inc., contract number GS-22F-0096B). This book interweaves the theory of strategic management with the special requirements of Indianbusiness environment. This fourth edition of the popular text in strategic management brings the currentand updated content in the discipline in a lucid and reader-friendly manner. The content for this edition isthoroughly revised, rewritten, and updated with 36 cases (comprehensive and mini) of ...